What Does a Beverage Flavour Manufacturer Do?
A beverage flavour manufacturer creates and sells flavor compounds as well as flavor delivery technology that are used in foods and beverages.
They work with food companies to develop new and enhance existing flavors. They also produce flavor profiles that suit consumer preferences.
A beverage flavour manufacturer must comply with USDA and FDA rules for production.
Creating New Flavors
Flavors are an essential part of any beverage, and they can be used to elevate a drink’s taste experience. However, it can be difficult to choose the right flavors for a specific recipe or formulation.
A beverage flavour manufacturer can help you create new flavors that are suited to your product’s specific needs. These can be created through a number of methods, including:
One way to add new flavor to a product is by using an extract. Extracts are often made from natural sources and they can be customized to provide a wide variety of flavor options.
Another option is to use an artificial flavor. Artificial flavors are made from organic compounds and they can be very cost effective. They are also readily available and stable in most environments.
When choosing a flavor supplier, make sure to check if they offer custom development services. This will allow you to create a custom liquid or powdered flavor that is suited to your specific product and processing requirements.
You will also want to ask if they have a flavor testing program available. This is a great resource for you to learn about the different flavors that are available and how they will perform in your formulation.
Creating new flavors is a great way to boost your product’s sales potential. By developing a unique and exciting flavor, you can stand out from the competition and ensure that consumers return to your beverages time and again.
In order to create a unique flavor, you need to be able to determine which ingredients are going to work best for your product’s taste profile. Some of the most common ingredients that are added to beverages include sugars, acids, emulsifiers, colors and botanicals.
Some of the most popular flavorings for beverages are fruit, chocolate and vanilla. These flavors can be found in a variety of drinks, from coffee to tea.
These flavors are especially popular with soy-based beverages because they can mask the protein flavor in the base and deliver a smoother, more palatable product.
The main challenge with adding flavors to soy-based products is getting the flavor to bind to the proteins in the beverage, so that it is not just a flavoring component but the entire product’s taste profile. This is a challenge that many suppliers are making progress with, as they are launching new SPIs in the near future that will enable formulators to get subtle flavors like vanilla and fruit to come through.
Enhancing Existing Flavors
In addition to creating baking flavoring new flavors, a beverage flavour manufacturer can also enhance existing flavors in beverages. This can help a formulator create products that taste better and have higher sales.
Flavours are chemicals that can be added to food and beverages to change the taste or flavor of a product. They are used to add a savory or sweet note to a meal, snack, juice or water and can even replace certain ingredients in drinks.
The main advantage of using flavors in beverages is that they can enhance the taste of a product without adding too much sugar, fat or calories. This can help a formulator make their products healthier and more appealing to customers.
Moreover, they can also mask unwanted notes in foods and beverages. They can also be used to replace a costly or bulky ingredient with a simpler, more cost-effective one.
A beverage flavour manufacturer can also enhance flavors that are already present in a product by adding new compounds. These may include acids, glutamates, hydrolyzed vegetable proteins or yeast extracts.
While many functional ingredients have strong, unique flavors, such as pea protein or chia seeds, it is often tempting to use more powerful flavors to “overpower” those flavors. However, this can throw the rest of a formula off balance and lead to a weaker tasting final product.
Instead, formulators should look for a natural flavor that can complement or lean into the functional ingredient to make it more appealing and delicious. This can be done by including bright, natural flavors such as citrus or ginger.
These can be effective when paired with other flavors that are more sweet and savory in nature, such as vanilla or peppercorns. These can be particularly useful in products that have a low moisture content.
For example, if a product has a low water content but is intended to be consumed during a workout, a sweetener can be added that will mimic the taste of sugar without the high sugar content.
As the world becomes increasingly health conscious, there is more demand for beverages that can be beneficial to the body. This can include products that provide nutrients and compounds that promote sleep, energy or reduce the need for meals. This has led to the rise of functional flavor options.
Creating Specialty Flavors
Creating specialty flavors can help you stand out from the competition and create the unique experiences your customers crave. Whether you’re developing specialty coffee, tea, or alcoholic beverages, there are several ways to add interest and appeal to your products.
Specialty beverages are becoming increasingly popular, thanks in part to a growing desire for experiential beverages. Millennials, Gen Y and Gen Z are seeking new thrills and are prioritizing experience over price in their purchases.
To keep up with this trend, beverage flavor manufacturers are working to expand their product offerings to meet these needs. Examples include enhanced waters, isotonics, meal-replacement beverages and smoothies.
These beverages require a variety of ingredients and processes, and they need to meet the strict guidelines of the FDA, TTB and other governing bodies. As a result, beverage flavour manufacturers are having to become experts in these areas.
For instance, if you’re looking to develop an enhanced water that incorporates herbs and flowers, you’ll need a flavor that can handle the complexity of this process. You’ll need to choose a base that can withstand high heat and oxidation while providing the right balance of taste, aroma and mouthfeel.
You’ll also need a flavor that can handle the processing and aging conditions necessary to produce the desired finished beverage. A good specialty flavor manufacturer can provide you with the tools and guidance you need to deliver the flavor you need for your unique application.
Among the most common specialty flavors is berry flavor, which is used in a wide variety of alcoholic beverages. Typically, berry flavors are mixed with vanilla extract for a sweet and fruity flavored drink.
Another popular specialty flavor is horchata, which combines creamy cinnamon and rice notes for a Latin-inspired taste. Horchata can be added to a variety of beverages, including cider, punch, eggnog, cocoa, and even coffee applications.
Spicier flavors are also finding their way into the drinks market. For example, Pepsi Holiday Spice has made its way into some beverages, bringing in a festive twist to traditional flavors.
In addition, a trend in sparkling water is to feature flavors beyond the typical citrus and mint notes. Some companies are using herbs, fruits, and flowers to create flavor profiles that are more enticing than traditional flavors.
Creating Limited Edition Flavors
Creating limited edition flavors can be a great way for beverage flavour manufacturers to expand their customer base and keep current customers interested. But they can baking flavoring also be a bit of a gamble, so it’s important to do it correctly.
The key to success with a limited-edition flavor is making sure that it’s culturally appropriate and available for a short period of time. That’s because the perception of scarcity creates a sense of urgency that can be beneficial for your business.
This is especially true if you’re targeting younger consumers, who are more adventurous and want to try new things. As a result, you can expect a lot of buzz when you release a limited-edition flavor.
Starbucks’ Pumpkin Spice Latte, for instance, only comes out during fall and has become a favorite of millennials. In addition to building brand loyalty, the seasonal drink also boosts sales by $1.14 more per order than the same-day standard, according to research from Nielsen.
To ensure that your limited-edition flavor is a hit, you need to understand your customer and find a “flavor vision” that they’ll remember. This means identifying your brand’s intellectual, emotional and sensual qualities.
As you identify those qualities, look for inspiration in a variety of sources to ensure your product delivers a unique flavor experience. This can be as simple as adding a unique ingredient to a standard product or taking an existing recipe and changing the ingredients.
For example, consider adding a coffee flavor to an energy drink or a pomegranate to an ice cream. By combining these elements with other ingredients, you can create an entirely new flavor.
This is an effective strategy for both alcoholic and non-alcoholic beverages. For example, Labatt creates seasonal variety packs that focus on specific consumer needs and occasions.
Similarly, Campbell Soup’s innovation team introduced a variety of limited-edition flavors in 2021. The company’s first two creations were co-branded, resulting in a number of sales gains for the brand.
Using celebrity partnerships to release limited-edition flavors has become increasingly popular in the beverage industry. This year, Coca-Cola launched a collaboration with Grammy-nominated artist Marshmello to produce a watermelon and strawberry version of the Coke brand. It’s the latest in a series of projects designed to position The Coca-Cola Company as a lifestyle brand. It’s part of the company’s Coca-Cola Creations platform, which seeks to develop unique, limited-edition flavors as well as merchandise and virtual experiences that align with its futuristic branding.
